eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneurial Endeavors

The prospect of getting an eCommerce store developed is tempting, to say the least. Touted as the proverbial money-spinner, an eCommerce platform is fast becoming a crucial part of our shopping experience. As per reports, in the year 2013, around 40-41% percent of people had shopped online. The figure is well poised to touch 46% in the year 2017.

A Few Words About eCommerce Development

Development of eCommerce platforms is no walk in the park. Mistakes along the way can significantly impact your entrepreneurial fortunes. No amount of discount or sales can help you if you don’t have a user-friendly site or for that matter if your contact information is not easily visible. Here is a lowdown on the major eCommerce development mistakes that you should avoid at any cost.

A Few eCommerce Web Development Mistakes Ruining Your ROI

An efficient eCommerce Web Development Company will not commit these mistakes at any cost.

Mistake 1: You aren’t paying heed to the factors to be considered while selecting an eCommerce platform

Do you realize that even the most popular eCommerce platform like Shopify cannot really be chosen arbitrarily? The choice of the eCommerce platform is the most vital decision affecting the future of your eCommerce store. And, what exactly are the factors that need to be taken into account? The size of your inventory, payment methods and the projected number of customers are just a few attributes that should ideally govern your choice of the eCommerce platform.

Mistake 2: Coming Up with A Layout Which Does Not Evoke Enough Trust

It happens and happens often. The appearance of your site is critical to business growth. You simply cannot forget that your users are trusting you with their personal information (like name, address, and their credit information). Now, the digital world is no stranger to instances of data breaches and information hacks. Shoppers have become more cautious than ever as far as providing personal information is concerned. They will simply like to ignore an eCommerce site which does not inspire due confidence. Businesses should be prudent enough to view a website just like a customer. Have a good look at your own site. Would you have divulged your personal details to the site (created by you) if you were a customer? You’re committing a major mistake if you aren’t doing this.

Mistake 3: Not having enough payment options

This remains one of the major reasons why eCommerce stores end up losing customers. Why not facilitate user experience by including as many payment options? With payment services like Google Wallet, PayPal and Amazon you can let your shoppers pay with all the leading credit cards or electronic checks.

Mistake 4: Not Coming Up with a User-Friendly Layout

No matter how tempting it sounds, the inclusion of too many features on your website only goes on to hinder its loading speed. Aim for simplified navigation. Make sure you’re making your site as clutter-free as possible accommodating all the necessary information at the same time.

Facts About Web Hosting and Ecommerce

The web hosting facility was first established in around 1991. Since a lot of up gradation was done in the internet system. The concept of Web Hosting slowly became popular. Initially only the big companies and business farms only used to host their personal websites. In these websites, an individual would get all the information of the particular company. But, no transaction could be made. The individual did not have the right to buy the manufactured items of the company. Only the information about the manufactured items, the details of the particular company and where the products are available was offered in the websites. From this web hosting facility an individual could not make any transactions that is, he or she cannot buy products from the company or sell to the company. No online transactions can be made through this facility.

Later the concept of Ecommerce came into the market. Initially people hardly knew about it. But, when the particular stuff became more and more interesting and helpful, people slowly started knowing about the particular concept. Before talking about the concept, first we need to know what Ecommerce is, what are the different types of Ecommerce and how does it work along with the web hosting. When business is made through the help of internet and transactions can be made through online facility, it is called Ecommerce. In ecommerce business most of the companies do not deal with the customers physically. Only online interactions can be made. Ecommerce mostly deals with buying and selling stuff over the internet. Ecommerce is mainly of 5 major types. They are as follows:

  • B2B (Business to Business): when Ecommerce is done between two companies, it is known as B2B Ecommerce. Relationship between two companies is maintained through this system.
  • B2C (Business to Consumer): when Ecommerce is practiced between the company and the consumer, it is called B2C Ecommerce.
  • B2G (Business to Government): when Ecommerce is done between the company and the Government sectors, it is known as B2G Ecommerce.
  • C2C (Consumer to Consumer): when the business is done between consumers via internet facility, the system is known C2C Ecommerce.
  • M commerce: this is a new branch of Ecommerce. This technology is very nascent. In this system, one can make the transaction through a wireless system, for example: an individual can use his or her cell phone to make the transaction. In present condition, Japan is in the leading position of M commerce technology.

Web hosting technology allows the individual to get the information of the companies. One has to visit the particular website of a company, search for the product and buy it. All these are possible only because of the Web hosting system. From this we can conclude that Web Hosting and Ecommerce go hand in hand. They are interrelated with each other. Web Hosting is possible without the Ecommerce but, the vice versa is not possible. Web Hosting allows the business to grow globally. For this reason, Ecommerce has become so popular.

The Days of Expensive Ecommerce Shopping Carts Are Now Over – Prices Over $1500 Are an Overcharge

I have been actively creating ecommerce shopping cart websites for myself and clients for over 15 years now; during this time, there has been a drastic change in both the platforms and technologies used to create ecommerce websites, but precious little change in the prices that some unscrupulous ecommerce companies are willing to charge their unsuspecting clients.

Here’s what got me thinking

Just the other day I came across a company ( who shall remain nameless ), who we’re specialist in Magento ecommerce websites – charging their customers upwards of $3000 in order to have a shopping cart website built for them. As someone who works with Magento on almost a daily basis, my first thought when I came across their prices was: ‘but why?’

Why $3000 to me just seem ridiculous

You see; Magento is an open source ecommerce platform that is given away for free by most companies that offer cPanel website hosting – so where exactly does the company I mentioned get their “$3000+” figure from?… is it purely a labour charge?

I really hope this article serves as both an educator and money saver for anyone who is looking to set up their own ecommere website.

How to set up your own ecommerce shopping cart website

Setting up your own ecommerce shopping cart website really is not hard once you have the know how. There are just a few important things you will need:

  1. A Domain name (www.YourWebsiteName.com).
  2. Website hosting ( This is where your website will “live” on the internet ).
  3. A payment processor
  4. SSL certificate
  5. A nice theme & design for your store

Step by step

1. Domain Name

In order to find and register your website domain name, I recommend you use a well established domain registrar such as Godaddy.com.

On the Godaddy.com website you will be able to search for the availability of any domain name, register domains, and change the nameservers of the domain in order for it to point to your web hosting.

2. Website Hosting

Who you choose for your websites hosting will play a very important part in whether your ecommerce website set up process is troublesome or stress-free.

I recommend that you choose a web hosting provider that provides the “cPanel ” environment with their hosting – as this allows for easy installation of several free ecommerce shopping cart platforms, including: Magento, Zen Cart, Os Commerce and even WordPress.

Once you are inside cPanel, you can then look for the ecommerce software of your choice and commence the installation process.

The ecommerce platform you choose will be dependent on your needs, requirements and level of ability.

3. Merchant account / payment processor

Gone are the days when you had to have a massive budget and a perfect credit rating in order to be able to accept and process payments via your website.

You can now simply sign up for an online payment processor such as PayPal, who will handle all the payment processing and fraud checking for you. They will usually take a small per transaction fee for their troubles.

4. SSL Certificate

Although not essential to do business, it is essential to make sure your customers will feel comfortable about submitting their personal information via your website – as everyone cares about their personal information.

Installing an SSL certificate from a reputable provider encrypts your customers sensitive personal information.

Offer your customers extra peace of mind by clearly displaying that your website encrypts their personal information via SSL.

5. A nice theme and design for your store

Although not essential, having a nice theme for your ecommerce website can really help to create a good first impression.

The majority of ecommerce platforms out there will have a universal theme that everyone who installs the shopping cart will receive. For customers landing on your website first impressions count; it can be the difference between a sale or not.

I recommend that you invest in a professional theme for your ecommerce website as it should pay dividends in the long run.

I really hope you have enjoyed reading this article as much as I have writing it – and that if you are in the market for an ecommerce website you’ll realise there is absolutely no need to pay ridiculous prices for an ecommerce website.