Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.

How B2C Ecommerce Has Helped Build The United States Ecommerce

Online shopping will soon become the main avenue of shopping in the US. The early users back then were only the highly educated white males, otherwise known as the “techies.” Nowadays, times have changed and so have the consumers for online shopping. Just about every household now has a computer or two. And anybody who owns a computer has made at least one purchase online.

As more and more people shop online, there had to be a way to track the trends of these online services, so that the retailers could get some feedback and then provide the consumer with constant improvements. This is where b2c ecommerce comes into play. They help track the latest trends of the online shopper and then provide this information to the retailers.

With this b2c ecommerce information, the retailers can make improvements to their business. And with these improvements and new technologies, the shopper now has even more tools to help them evaluate what they’re shopping for, prior to making a purchase. One of the biggest improvements that has been made online has been the ability for the consumer to comparison shop side by side for a particular item. With the click of a button, the consumer can now get numerous quotes from different retailers selling the same item.

These are some of the improvements that the retailers have made over the years; customers can now return their merchandise if they are not completely satisfied and they can either pick up their purchase or have it delivered right to their front door. As well, thanks to newer and more secure technology, customers now feel much more secure in using their credit cards online. Whereas a few years ago, people were a little apprehensive about giving their credit card number over the Internet.

Common Questions Answered by B2C Ecommerce

* How fast will my sales grow?

* Which part of the US shows in the largest growth of ecommerce

* What do consumers think is the biggest advantage to online shopping vs. conventional shopping?

* What is the greatest risk to online shopping?

B2C ecommerce will answer questions like this and many others to help the consumer be more confident when shopping online.

Market Size and Growth

The US Department of Commerce (DOC) estimated that the US ecommerce retail sales for 2003 was over $56 billion; compared to a little over $44 billion in 2002. Of course the heaviest amount of sales for 2003 came in the fourth quarter during the holiday season. B2C ecommerce has reported that there is a lot of room for sales growth, considering it has only accounted for 1.5% of total retail sales in 2003.

What Does The Future Hold?

B2C Ecommerce has predicted that by 2007, the total retail sales will rise to about 3% of the total retail sales in the US. If the online leisure travel sales increase, then the total will rise to around 4% of all retail sales. This is a huge portion of the overall US retail sales. At this stage, one would have to truly believe that the sky is the limit to online sales.

Regulations That Control Ecommerce Solutions – Step 2 – Company Information That Must Be Supplied

Over the past few years there has been a significant growth in the consumer spending online and businesses are seeing that online selling is a major way of them to save costs and resources. The growth of online selling has increased the amount of options available to an ecommerce store or Facebook store with ecommerce solutions now available to help with the selling of their product or service. The inevitable growth of online selling has led to the increase of legislation governing it.

In this next step of regulations governing online trading in the UK that all potential online businesses should look at before setting up their ecommerce software solution. We will look at information that must be provided by the companies. This information must be supplied by the company to conform to new online regulations.

All of the regulations brought up in the relating articles have a common theme, companies must be open and honest to the customer and provide as much information about themselves as possible. Providing the information will gain the ecommerce store or Facebook store trust and acknowledgment to customers and their peers. Having ecommerce solutions that are trustworthy and verified by associations and their customers will be successful, so having the relevant regulation information in place is beneficial for the ecommerce shop or Facebook store as well.

The information that the companies must supply are quite simple, to conform to the governing ecommerce regulations, the information must be shown on their website. All commercial websites must make the information directly and permanently available to consumers on the trading website.

This information includes:

  1. Company’s name
  2. Postal address, registered office address if different
  3. Email address

This is the first set of information which details that the company is legitimate for the governing body and the customer. Providing these basic contact details is highly beneficial as the customer has choices to buy and become familiar with the online business.

The next set of information that has to be provided is:

  1. Company’s registration number
  2. Trade of Professional Association memberships
  3. Company’s VAT number

If the company has been established for a few years then the above information will be established. If it is a new ecommerce store or Facebook store then it will be up to the owner to decide if they become VAT registered and register to associations.

All of the information applies to the online business whether the site sells online or not. All of the marketing communications such as email, SMS and ecommerce software must also display all the above information under the ‘Information Society Service’ regulation.

The ecommerce regulations require that all pricing on the website must be displayed clearly and unambiguously. This means that all prices must state whether the prices are inclusive of tax and delivery costs.

Creating your ecommerce solutions will be a major project so by having a clear idea of regulations that govern online business ought to be a start for any company looking to promote their product or service. Having a good grasp of regulations will save you time and money in the long-term as new regulations are becoming more and more inevitable as online business continues to grow along with new, exciting ecommerce software. Having the basics in order will only benefit the company and the potential customers, as having a conformed website will add to the trustworthiness of the company.