How Customers Can Help Improve Your Ecommerce Site

Getting people to visit your ecommerce website is always good; but translating these clicks into sales is even better. When it comes to promoting your ecommerce site, creating traffic is always important. Even if you have a good ecommerce web hosting plan for your site, if you are not significantly turning these clicks to sales, then it could be a huge problem for your online business. In this case, you need to improve your ecommerce site. Other than a reliable ecommerce web hosting plan, you can improve your site’s usability by knowing exactly what your customers want. You may not know it, but other than the right ecommerce web hosting plan, your customers just may be the very people who can help make your ecommerce site achieve its goals.

For one, customers want you to be specific. For instance, if you offer free shipping for orders, then your customers expect that their purchases will be shipped to them for free wherever they may be located. Unless your free shipping features are limited to selected locations, you need to be specific about it otherwise your customers will feel that you are ripping them off. Point out whether you offer free shipping for selected location or free shipping to anywhere and be clear about it. Customers always want to get what they expect from your ecommerce site. If you fail to give them what they want, then they will definitely leave.

Also, keep in mind that a customer’s time is precious, so you don’t want to waste his/her time taking interest in your product that is not available. When a customer sees a product on your ecommerce site, then s/he expects that it is available. Nothing can be frustrating or disappointing than for a customer to be informed that the item is not available just when it has already been dropped into his/her shopping cart. Always inform your customer beforehand that the product is unavailable. You would not want to waste your customer’s time, much less, confidence in your service.

To give your customers a better shopping experience at your ecommerce site, you may want to allow them to back-order a product once it is available. Several ecommerce web hosting packages come with a back-order feature so you might want to take advantage of that. If, however, you are unable to provide this feature, then get your customer’s contact info, at the very least. This way, you can make for a potential sale in future time.

Customers also do not like too many distractions especially when shopping online. You may offer cross-selling to your customers in your ecommerce site, in which you give recommendations or suggestions on related products. However, cross-sell items that are only related to what your customers pick. Suggesting items off their choices is not only an improper selling technique but can be very annoying for your customers as well.

Cross-selling should also stop once your customer checks out products from the shopping cart. The next thing that your customer wants is to close the sale, so avoid directing them to unrelated links. These unwanted links are not only unhelpful but they may change your customer’s mind about purchasing the item/s in his/her shopping cart. You would not want this to happen if you aim to make your e-commerce site profitable. This should also apply to window-shoppers on your ecommerce website. Avoid unnecessary pop-ups or advertisements as much as possible. The right ecommerce web hosting plan can help you avoid this from happening.

A customer’s attention span tends to be shorter especially when shopping online. Even in just a split second, they decide whether or not your ecommerce site can give them what they are looking for.

Moreover, you want to convince your customers that shopping in your ecommerce site is just a click away. If they have to click through your site so many times just to get to what they are really looking for, then they are more likely to abandon your ecommerce site. Customers also get annoyed with broken links and pages that load too slow as well, so avoid them as much as possible. To avoid this, get an ecommerce web hosting plan that allows superior usability.

Your ecommerce site should also pay a premium on customer’s privacy and do all means to protect it. Ask information that is only needed to close the sale. Asking too many questions may only draw suspicion among your customers. Your ecommerce site should provide your customers a safe and secure environment for giving out sensitive information.

You might want to get live chat software for your ecommerce site to better promote your products and provide maximum customer support. Although this may apply to bigger ecommerce sites, it can significantly boost sales. Many ecommerce web hosting providers offer this feature in their packages.

Joomla Web Design Company Adding Extra Value to Ecommerce Websites

The virtual world has lots of money and so we find infinite entrepreneurs joining the crew. However, at the end of a day, websites have to be enhanced with applications which improve its functionality.

A Joomla web design company offers web designing services which make use of Joomla templates. This species of companies has become the prominent companies for designing websites which meet the contemporary demand of the virtual world.

The templates of Joomla are quite compatible with ecommerce applications. It means web administrators can easily input new applications for gathering ecommerce information. Well, the usage of Joomla is flourishing everywhere due to its cost-effectiveness. So if somebody says that it costs you lots of money than it will be no less than a myth. In reality Joomla web designing costs a less amount of money which can be witnessed with the current price of any Joomla web design company.

One more alternate means online entrepreneurs can choose if they would like to design a Joomla website with zero investment programs. Yes, it is possible and for this purpose, entrepreneurs can opt for free Joomla web design templates and other related software which are available on the Internet. It is not necessary that one has to be a professional web designer for creating outstanding websites. So why not try some creative work right away.

Business means competition and if entrepreneur has to be permanent then he should be a consistent performer with the spontaneous supply of innovations. And Joomla is the right breeding place for innovations and no entrepreneur will run short of ideas and techniques to give a hard competition. To start a new venture at a personal level will be a mammoth task but if one takes the necessary help of joomla web design company, then it will ease the difficult effort to a great extent.

The Days of Expensive Ecommerce Shopping Carts Are Now Over – Prices Over $1500 Are an Overcharge

I have been actively creating ecommerce shopping cart websites for myself and clients for over 15 years now; during this time, there has been a drastic change in both the platforms and technologies used to create ecommerce websites, but precious little change in the prices that some unscrupulous ecommerce companies are willing to charge their unsuspecting clients.

Here’s what got me thinking

Just the other day I came across a company ( who shall remain nameless ), who we’re specialist in Magento ecommerce websites – charging their customers upwards of $3000 in order to have a shopping cart website built for them. As someone who works with Magento on almost a daily basis, my first thought when I came across their prices was: ‘but why?’

Why $3000 to me just seem ridiculous

You see; Magento is an open source ecommerce platform that is given away for free by most companies that offer cPanel website hosting – so where exactly does the company I mentioned get their “$3000+” figure from?… is it purely a labour charge?

I really hope this article serves as both an educator and money saver for anyone who is looking to set up their own ecommere website.

How to set up your own ecommerce shopping cart website

Setting up your own ecommerce shopping cart website really is not hard once you have the know how. There are just a few important things you will need:

  1. A Domain name (www.YourWebsiteName.com).
  2. Website hosting ( This is where your website will “live” on the internet ).
  3. A payment processor
  4. SSL certificate
  5. A nice theme & design for your store

Step by step

1. Domain Name

In order to find and register your website domain name, I recommend you use a well established domain registrar such as Godaddy.com.

On the Godaddy.com website you will be able to search for the availability of any domain name, register domains, and change the nameservers of the domain in order for it to point to your web hosting.

2. Website Hosting

Who you choose for your websites hosting will play a very important part in whether your ecommerce website set up process is troublesome or stress-free.

I recommend that you choose a web hosting provider that provides the “cPanel ” environment with their hosting – as this allows for easy installation of several free ecommerce shopping cart platforms, including: Magento, Zen Cart, Os Commerce and even WordPress.

Once you are inside cPanel, you can then look for the ecommerce software of your choice and commence the installation process.

The ecommerce platform you choose will be dependent on your needs, requirements and level of ability.

3. Merchant account / payment processor

Gone are the days when you had to have a massive budget and a perfect credit rating in order to be able to accept and process payments via your website.

You can now simply sign up for an online payment processor such as PayPal, who will handle all the payment processing and fraud checking for you. They will usually take a small per transaction fee for their troubles.

4. SSL Certificate

Although not essential to do business, it is essential to make sure your customers will feel comfortable about submitting their personal information via your website – as everyone cares about their personal information.

Installing an SSL certificate from a reputable provider encrypts your customers sensitive personal information.

Offer your customers extra peace of mind by clearly displaying that your website encrypts their personal information via SSL.

5. A nice theme and design for your store

Although not essential, having a nice theme for your ecommerce website can really help to create a good first impression.

The majority of ecommerce platforms out there will have a universal theme that everyone who installs the shopping cart will receive. For customers landing on your website first impressions count; it can be the difference between a sale or not.

I recommend that you invest in a professional theme for your ecommerce website as it should pay dividends in the long run.

I really hope you have enjoyed reading this article as much as I have writing it – and that if you are in the market for an ecommerce website you’ll realise there is absolutely no need to pay ridiculous prices for an ecommerce website.